Commissioner Roger Goodell has confirmed that all 32 teams will follow a uniform approach on refunds for patrons who purchase tickets directly from the clubs.
It is unclear whether the pandemic will result in a widespread reduction of NFL season-ticket sales. Some indicators, such as a recent Seton Hall poll that found 72% of respondents declared they would not attend sporting events until a COVID-19 vaccine is available, suggest waning interest. Yet several NFL teams are poised to match or exceed previous demand.
The Denver Broncos, meanwhile, had a season-ticket renewal rate of about 95%, which will ensure that the franchise will extend its record streak to 51 years for selling out each home game — so long as fans are able to attend games. And the Broncos still have a waiting list of 80,000 for season tickets.
"We got a lot of feedback," Johnson said."We found that there is cautious optimism among the fans, but still uncertainty. There was also the sentiment, 'I know I'm going to bounce back, but it might take time.' This plan was based on that feedback." Yet even in deferring payments and with dire projections of how overall revenues could be affected, the NFL has been afforded more time than other leagues to formulate plans, with the pandemic emerging during the league’s offseason. Several teams had season-ticket renewals — and payments received — in February, before the outbreak resulted in stay-at-home measures. At least four teams have year-round payment plans and didn’t automatically defer any payments.
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