New law for political ads only applies to paid campaigns
OTTAWA — A new law requiring online platforms to publish a digital registry of all political ads posted during the coming federal election campaign will apply only to paid advertisements.
Nor does it apply to user-generated content posted for free on social media or content published on a group's own website, including videos posted on those websites or free websites like YouTube.Had those rules applied during last year's Ontario election, they would have done little to hinder third parties like Ontario Proud, a conservative advocacy group that boasts it had"immense influence" in electing Doug Ford's Progressive Conservatives.
"We reach millions of people organically every week," says Jeff Ballingall, founder of Ontario Proud and its federal offshoot."We don't need to do paid advertising."Jeff Ballingall, Ontario Proud Google Canada has opted not to sell any space for political ads in the coming federal campaign rather than comply with the registry law. But in the guidelines issued Wednesday, Elections Canada warns that platforms that do that must take active steps to ensure they don't display any paid political advertising.
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