A new book 'Women In Design' celebrates female creatives in car design from GM to Ford:
- as well as lesser-known female voices who have also left their mark on visual culture.
‘The role of women in design mirrors the wider history of women’s rights,’ write the book’s authors, mother and daughter team Charlotte and Clementine Fiell. Many led remarkable lives and, despite facing huge obstacles in their careers, received recognition in their lifetime.During the 1970s and 80s, for instance, Mimi Vandermolen helped pioneer an ergonomic approach to car design. Working as a Ford design manager, she sought to refine cars to enhance the women’s driving experience.
At Ford, Vandermolen worked on numerous cars but it was with the Taurus that she implemented some of her ideas: tactile and raised controls and intuitive rotary dials for climate control, crucially replacing the straight dashboard for a contoured one with easy-to-reach centralized controls. Ford called the design the “round edge revolution” and the car went on to be a best seller for the marque.
Today’s auto industry is a touch less gender specific, yet the macho element can still be felt across management and in the design departments. Female designers reign in interior areas, in color and trim sectors, yet few have senior roles in exterior design. When asked, team leaders often express their concern, yet admit this is largely due to the lack of female vehicle design graduates to recruit., this is certainly noticeable.
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