Netflix India Content Chief Monika Shergill Discusses Content Strategy – APOS India
India media conference on Tuesday, Shergill said, “Over the last couple of years, we’ve had a dramatic growth… what we really seen and learned over the last couple of years, particularly, is that Indian audience is really ready for a lot of experimentation.”
“The one thing that matters to us most is how do you push the known and the familiar,” said Shergill. “You program to the audience taste and you push back on the audience taste and you make them have an acquired taste.” “Netflix is perceived as a global brand, telling global stories and in every country having the kind of impact that it has, but if I just look at the core of Netflix and what the service is designed as, I would say that it is so well designed to be a very Indian service, because if you look at Indian audiences, we are such a heterogeneous audience, the tastes that we have, culturally we are such a diverse population,” says Shergill.
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