Amazon Prime Video has a whopping 70 originals in development in India, across languages and is doubling down on investments, said country head Gaurav Gandhi on Tuesday, speaking at the APOS India …
“We’ve had lots of success in this [original content] space,” said Gandhi. “We’ve done a lot of work in Hindi, we are now expanding Tamil and Telugu originals. We have over 70 projects in development across various languages. And, this is literally day one for us in this space, because the opportunity here is so much.”
Gandhi said that the streaming sector in India is witnessing a growth surge due to a number of factors – the young audience for whom their mobile phones, running cheap data, are their primary screens; a prolific content ecosystem with 12 industries in different languages resulting in a vibrant market; the dwindling number of cinema screens driving people towards streaming; and, during the pandemic, people beginning to trust digital paying methods and paying for content.
The executive also said that the 50 or so films that the streamer has released over the last year and a half have found an audience far beyond the language they are made in. “The most interesting thing for us is that we’ve seen the language barrier being completely broken, so customers are actually coming in to watch content otherwise they wouldn’t got to watch elsewhere,” said Gandhi.
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