Nestle will market a new, US$5 line of frozen pizzas and protein-enriched pastas in the U.S., which it says it designed specifically for people taking Wegovy or Ozempic.
Wegovy weight loss benefits sustained in longest medical trial to date The makers of the popular weight loss drug Wegovy say new data from one of their longest trials to date shows the drug has sustained benefits. Health reporter Katherine Ward explains.
The products, set to hit supermarket shelves in October, are priced at US$4.99 and under, a little more expensive than a DiGiorno four cheese personal pan pizza, which is sold at Target for US$4.79.Nestle, whose biggest brands include KitKat chocolate bars and Nescafe coffee, started working on companion products to the GLP-1 drugs last year.Nestle CEO Mark Schneider said in October the company was “carefully” monitoring whether spreading use of the drugs might dent demand for its food products.
“If food companies are going to try to pivot to make simple-flavored foods that are rich in protein and easy on the stomach, they might be popular … I’m not sure how it’s different from diet food.”
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