Nestle set to sell $5 pizza, sandwiches for Wegovy, Ozempic users

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Nestle set to sell $5 pizza, sandwiches for Wegovy, Ozempic users
Frozen MealsNestle USAFood Company
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Nestle will market a new, $5 line of frozen pizzas and protein-enriched pastas in the United States which it says it designed specifically for people taking ...

A handout image of new brand of packaged food called Vital Pursuit by Nestle for people using GLP-1 weight loss medicationsNEW YORK - Nestle will market a new, $5 line of frozen pizzas and protein-enriched pastas in the United States which it says it designed specifically for people taking drugs such as Wegovy or Ozempic for weight loss.

Some investors have been worried that food companies will lose sales due to the hunger-suppressing drugs. But executives at companies like Nestle and Conagra see the medications presenting a new opportunity to pitch products such as beef jerky, popcorn and frozen meals. Mondelez executives have said their snack bars fit perfectly into the diet of a GLP-1 patient.

Nestle already makes weight loss shakes and supplements that cater to people on the drugs, who can experience side effects like nausea and constipation. Sales have been "relatively slow," said Daily Harvest CEO Ricky Silver. The company isn't aggressively pushing into selling its kits to people on the medications, he said.

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