NASCAR’s top series has had two black drivers. Ever. Can Bubba Wallace change that?
, the controversy that ensued after a noose was found tied to a door inside Wallace’s garage stall at Talladega Superspeedway last weekend landed NASCAR in national headlines at a time of heightened tension, unrest and polarization over systemic racism and the police-involved killings of unarmed African Americans.
The high cost of getting launched as a youngster, which typically requires significant family investment. As a black Californian competing in NASCAR’s Truck Series, Lester found that when he could drive his rental car directly to the competitors’ parking lot on race day, avoiding fans, it was a good day.“They referred to me as ‘Yankee!’” Lester recalled with a laugh. “Yankee? Obviously it was because of the way I carried myself, the way I sounded, the way I talked. I didn’t have any Southern drawl or accent.”“I did everything I could to try to immerse myself in their culture,” Lester said.
In 2009, NASCAR hired former entertainment lawyer Max Siegel, who had worked two years as president of global operations at Dale Earnhardt Inc., to remake the program with the goal of broadening NASCAR’s fan base.Siegel, who is also CEO of USA Track & Field, said he believed NASCAR’s leadership then and now is fully committed to diversity and inclusion. It became his job to help the sport get there.
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