Musk draws heat from San Francisco over giant X logo

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Musk draws heat from San Francisco over giant X logo
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On Friday, the company erected an ‘X’ logo on the roof of its Market Street headquarters, to the chagrin of neighbours

A giant, glowing X marks the San Francisco spot where Elon Musk says he plans to keep his company, the messaging platform X, formerly known as Twitter. But city officials and some residents are unhappy with the display.

The move followed a post from Musk, the enigmatic billionaire who acquired the company in October for $44 billion, announcing the newly named firm would remain in San Francisco despite what he termed the city’s recent “doom spiral, with one company after another left or leaving.” Its downtown region is struggling with job cuts in the tech sector, the departure of major retailers, and reduced tourism. Traffic has fallen as more people work from home, while high-profile crime and homelessness have tarnished the city’s image.Yet not all San Franciscans are keen for Musk’s friendship. Locals over the weekend recorded video of the giant X glowing, pulsing and strobing, with some criticizing its intrusive lights.

“I’m just astounded at the flagrant lack of consideration for anyone ever,” wrote X user @DollyMarlowe.

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