City officials say replacing letters or symbols on buildings, or erecting a sign on top of one, requires a permit for design and safety reasons.
The new X sign is installed on the roof of the headquarters of Twitter, which is being rebranded as"X", in San Francisco on July 28, 2023.SAN FRANCISCO — The city of San Francisco has opened a complaint and launched an investigation into a giant “X” sign that was installed Friday on top of the downtown building formerly known as Twitter headquarters as owner Elon Musk continues his rebrand of the social media platform.
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