Madonna's appearance at MTV's London offices on April 24 for a globally televised special premiering the video for 'Medellín' not only reaffirmed MTV's continued ability to attract the biggest names in music, but also signaled a return to the type of 'event' music programming that originally made it one of the world's biggest entertainment brands.
Madonna during a Q&A with MTV for the world premiere of her new video “Medellín” featuring Maluma.
"Our teams have been working hard on reinventing the content, music and storytelling in a multi-platform way, reaching audiences everywhere they are," MTV presidentSince becoming president in 2016, McCarthy has overturned a five year decline in ratings and led MTV to become the number one U.S. cable network in primetime for people aged 18-34 . Worldwide, MTV says it is watched in 450 million homes across nearly 180 countries with more than 350 million followers on social media.
There's more competition for youth audiences now than at any point in MTV's history. How do you intend to cut through? McCarthy: We've always had music at the forefront of everything that we do. We've been an innovator in using music as a storytelling vehicle and expanding it beyond just playing music videos. We're constantly evaluating and evolving and we'll continue to do that.
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