Ad executives at the annual Cannes Lions festival say Facebook and Google need to do more to clean up the content on their platforms.
Governments around the world are looking to hold these two giants — called the "digital duopoly" — accountable for the content posted on their platforms and for the way they protect users data.
The largest companies in the industry teamed up to announce a new "Alliance for Responsible Content" at this year's festival. Sixteen of the world's largest advertisers along with the ad agencies and tech platforms — Facebook, "Brand safety is critical for every brand. No one wants to see your ad suggesting people buy next to a jihadist video," said Michael Kassan, CEO of MediaLink, whose parent companyruns the conference. "It's about protecting that. The platforms have the same level of responsibility. If your network was putting things like that on the air, the FCC would be looking very carefully.
"We really expect to ensure that the platforms have control over their content and the quality of their content," Pritchard said. "The other piece, which we've called out many times before, if we want to have more civility when it comes to editorial comments, so we have a civil internet. Just as we have on TV, like we have on radio, like we have in print."
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