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MONTREAL – Mood Media’s Vibenomics advertising division, a leading experiential technology and retail media solutions provider, and Stingray Advertising, a prominent provider of innovative retail audio advertising solutions, today announced an agreement to combine their respective networks creating the largest U.S. retail media in-store network.
This announcement comes during a period of significant growth for retail media networks, as U.S. retail media spending is on the rise, increasing from $31B in 2021 to an anticipated $61B by 2024. In-store audio advertising is rapidly gaining momentum among brands due to its ability to influence shoppers at the point of purchase and consistently deliver significant sales lift.
“Joining forces with Mood Media enables us both to create the largest retail media network in the United States,” said Eric Boyko, President, Co-Founder and CEO of Stingray. “Our combined national scale presents a unique advantage to the market with more consistency across networks, improved transparency and more predictable CPM and fill rates for retailers. Our alliance sets a new standard for retail advertising nationwide.
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