'I thought for sure there’s a way of producing shoes of good quality in the same factories as my favourite brands, but selling them for half the price,' says Myriam Maguire.
Like the rest of the fashion industry, Maguire has had to innovate in the online space as well, and Myriam highlights a key area of opportunity when it comes to a better e-commerce transaction. “Before, our growth strategy was to have a store in every major city,” she says. “And then we asked ourselves, what if this is the new normal and people won’t be shopping in stores as much and will shop a lot online? We’re currently improving the experience for customers, starting with choosing your size.
While COVID-19 has certainly posed challenges to everyone who works in the fashion industry, Maguire is encouraged by her brand’s own developments over the last few months. “That’s one thing I think that’s good that has come from this; a lot of people have had to accelerate their technology,” she says. But she’s also confident in the brand’s fans who have remained supportive through it all.
Maguire is one of the designers taking part in the Wear Canada Proud Online Shopping Event, presented by FASHION and CAFA, from June 16-17.
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