Michigan Gov. Gretchen Whitmer says the state is launching a $20-million marketing campaign to attract workforce talent.
Michigan is launching a $20-million nationwide marketing initiative aimed at boosting the state's decades-long sluggish population growth by attracting and retaining young talent. The campaign, which was unveiled Tuesday by Gov. Gretchen Whitmer, will include television, radio and online advertisements in 11 states. It will be the largest state-led talent attraction effort in the U.S., according to the state's economic development board.
The state will spend an initial $59 million on the campaign this year and set aside another $20 million for the ad run. Labeled the “You Can in Michigan” campaign, the new effort is designed to appeal to young people. Target markets will include large cities, such as New York, San Francisco and Atlanta, with billboards placed near colleges and universities.
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