Michigan Gov. Gretchen Whitmer says the state is launching a $20 million marketing campaign to attract workforce talent. The campaign announced Tuesday aims to boost slow population growth in the state. Publicity will run in 11 states and target several cities, including New York and San Francisco. Michigan's economic development board says it will be the largest state-led effort of its kind in the U.S. The 2020 census showed Michigan's population grew by only 1.7% over the previous decade. That
Michigan Gov. Gretchen Whitmer speaks to United Auto Workers members at a rally in Detroit, Sept. 15, 2023. Gov. Whitmer announced Tuesday, Oct. 10 that the state will be launching a $20 million nationwide talent attraction marketing campaign that will aim to address slow population growth in the state. The campaign will run in 11 states and target several cities, including New York and San Francisco. The campaign, which was unveiled Tuesday by Gov.
Labeled the “You Can in Michigan” campaign, the new effort is designed to appeal to young people. Target markets will include large cities, such as New York, San Francisco and Atlanta, with billboards placed near colleges and universities. Michigan has specifically targeted Republican-led states in the past and the new campaign will be no different, with ads slated to run in Texas and Ohio, among others.Monday directed at teachers and titled “Move to a State That Has Your Back.” She specifically called out Florida, Indiana and Texas for passing laws that make teachers’ jobs “impossible.
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