Mejuri founder Noura Sakkijha on the causes close to her heart

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Mejuri founder Noura Sakkijha on the causes close to her heart
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We caught up with Noura Sakkijha to hear about the points of advocacy she’s passionate about

is a series of lively conversations with influential people, from CEOs to celebrities, on life, work and the art of taking time off.

The brand has also introduced its own Empowerment Fund to support education for women and non-binary folks in Canada and the United States; it has signed the sustainability-focused UN Global Compact – the first Canadian jewellery brand to do so, as well as the UN Women’s Empowerment Principles. And last month, Mejuri became the sole jewellery partner of Regeneration, a remining initiative from the NGO Resolve.

This business started with the idea of doing the right thing. We’re really selective about who we work with and prioritize partnering with businesses that have certification from the Responsible Jewellery Council. It’s the biggest governing body in our industry, and it does third-party validation on our behalf. Additionally, the ethos of the brand was founded on empowering women.

on the lookout, and teaching myself what excellent looks like, is key. In terms of what I wish I had known … to be honest with you, that ignorance is bliss [laughs]. I think if I had known it would be this hard, I probably wouldn’t have done it. So I’m very happy I did not know.I have a business coach, and that makes me feel grounded because it just pulls me out and gives perspective. I’ve also been doing therapy for a very long time.

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