Thomas L\u00e9lu has created some of the most iconic images combining luxury with internet culture.
Prior to that viral post, the French artist had been steadily amassing a strong online following thanks to a series of fashion memes and artworks that show off his ironic sense of humor. Among the most memorable is a closeup shot of's face with his skin breaking out behind an"Acne Studios" logo, a fake Diesel campaign starring Vin Diesel and a young Celine Dion posing for"Celine Dior.
Lélu, who's currently a director at La Cité art gallery and was previously the creative director of French, has been experimenting with what we now know as meme culture well before the age of Instagram. In 2003, he published a book called
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