Meet the Fashion Brands Giving Old Fabrics New Life Through Upcycling

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Meet the Fashion Brands Giving Old Fabrics New Life Through Upcycling
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Canadian designer Courtney Pederson is among the designers using upcycled fabric to create one-of-a-kind pieces. EarthDay

25 years ago; its offerings include T-shirts, sweaters and loungewear made with swatches of upcycled denim and wool. But despite the brand’s longevity and industry kudos, Preloved’s eco-minded ethos was eclipsed by the fast-fashion giants that dominated the 2000s.

Now that the frightening facts about the environmental and ethical impacts of the garment industry have become inescapable, repurposing fashion has another opportunity to take hold, even at the designer level. “Upcycling is not something that is usually associated with luxury; however, I think this is changing,” says Natalie Kingham, fashion and buying director at MatchesFashion.

Whether it’s humble denim, vintage rugs or glittery lamé, there’s no limit to the textiles that today’s designers can breathe new life into. Here are some fashion brands that are upcycling their way into our hearts:In the fall of 2018, Margherita Missoni became creative director at the previously licensed. “Before accepting, I started thinking about how I could give it a point of view while keeping it part of the Missoni world,” she says.

She visited the storied brand’s archives and discovered a wealth of materials from its home decor line. The Spring 2020 collection features jackets and coats that incorporate MissoniHome archive fabrics from past decades and sweaters that are made with upcycled yarn. For upcycling designers, managing expectations is almost as much work as the designing itself. “I’ve never worked on a collection like this—nobody has,” notes Missoni. “At the beginning, it was quite difficult for everyone to adapt—and it’s still difficult. When you make a sweater with upcycled yarn, the first 100 are going to be in one colour; the second 100, the stripe will change to a different colour.

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