You don’t need to be on hallucinogens to take in the weird and wonderful waters of Magdalena Bay, but they would probably help.
to be on hallucinogens to take in the weird and wonderful waters of Magdalena Bay, but they would probably help. The ever-expanding, 360-degree visual universe Mica Tenenbaum and Matthew Lewin have painstakingly crafted around their off-kilter pop project spans everything from DIY music videos to tongue-in-cheek TikToks and surrealist Twitch streams, all underpinned by an aesthetic blending vaporwave and hippie-inflected psychedelia.
Rather than hewing to a specific narrative, the pair prefer to think of the fantastical and ever-so-slightly bizarre universes they create in their music videos as exercises in abstraction. “When we were thinking about it with Luke [Orlando, the video’s director], we had all these ideas, but we wanted there to be a sort of internal logic within this universe, even if it’s not a logic that exists in our real world,” Tenenbaum continues.
Their uncanny—and, yes, mercurial—world may be expanding, bringing along a new host of players with it, but Magdalena Bay is happy to see it evolve into something new. “Obviously, we’re not great at everything,” says Lewin. “So if we want to make things better, we need to collaborate. It’s just natural.” Adds Tenenbaum: “It will always be an ever-continuing learning process.”
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