Six months after the 2024 Jasper wildfire threatened Marmot Basin ski area, its reopening is providing a much-needed boost to both the local economy and the morale of the recovering community within Jasper National Park. While the ski area escaped direct damage thanks to firefighting efforts and natural geography, significant challenges remained. Debris, power outages, and staff accommodations damage hampered reopening efforts. However, Marmot's management refused to close, recognizing the vital role downhill skiing and snowboarding play in Jasper's winter economy. The ski area opened on November 22, 2024, after a concerted effort by staff, Parks Canada, and ATCO Electric to restore power and clear access roads. Although visitor numbers remain below pre-wildfire levels, Marmot's reopening is a symbol of resilience and a crucial step in Jasper's recovery.
Six months after the 2024 Jasper wildfire threatened to destroy Marmot Basin, the Rocky Mountain ski area’s survival is boosting both the economy and the morale of the recovering Alberta community within Jasper National Park.
However, significant challenges remained once the wildfire was under control. Overhead power lines were wiped out, debris littered the winding access road and summer maintenance work was compressed into weeks rather than months after staff returned from a 50-day evacuation. Further complicating reopening efforts, some of Marmot’s off-site staff accommodations suffered fire damage.
Totem Ski Shop is one such business. According to co-owner and general manager Stephanie English, who moved from Nova Scotia to Jasper 25 years ago, Marmot’s uninterrupted operation prevented a 40-per-cent reduction in staff hours and a corresponding drop in revenue.
WILDFIRE SKI RESORT ECONOMY RECOVERY COMMUNITY
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Marmot Basin Ski Resort Reopens After Wildfire Threat, Boosting Alberta CommunitySix months after the 2024 Jasper wildfire, the Marmot Basin ski area reopened, providing a significant boost to the recovering Alberta community within Jasper National Park. Despite the fire's proximity and subsequent challenges, the resort's survival ensured the continuation of Jasper's winter economy and the well-being of its residents.
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