Six months after the 2024 Jasper wildfire, the Marmot Basin ski area reopened, providing a significant boost to the recovering Alberta community within Jasper National Park. Despite the fire's proximity and subsequent challenges, the resort's survival ensured the continuation of Jasper's winter economy and the well-being of its residents.
Six months after the 2024 Jasper wildfire threatened to destroy Marmot Basin, the Rocky Mountain ski area’s survival is boosting both the economy and the morale of the recovering Alberta community within Jasper National Park.
However, significant challenges remained once the wildfire was under control. Overhead power lines were wiped out, debris littered the winding access road and summer maintenance work was compressed into weeks rather than months after staff returned from a 50-day evacuation. Further complicating reopening efforts, some of Marmot’s off-site staff accommodations suffered fire damage.
Totem Ski Shop is one such business. According to co-owner and general manager Stephanie English, who moved from Nova Scotia to Jasper 25 years ago, Marmot’s uninterrupted operation prevented a 40-per-cent reduction in staff hours and a corresponding drop in revenue.
WILDFIRE ECONOMY SKI RESORT ALBERTA COMMUNITY
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