Tech marketers 👋 How are you aligning your account-based marketing strategies to support the customer buying journey? Take your ABM programs to a new level with these 3️⃣ elements ✅ GartnerHT ABM
Technology marketers need to take a close look at engagement and orchestration tactics in their
Gartner identified three elements that must be defined and agreed upon across stakeholders since they each influence the combination of channels and calls to action chosen to drive engagement:Is the goal of the program new account customer acquisition, customer retention or customer expansion?For new account acquisition, marketing-led channels may precede sales-led channels to build awareness.
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