The spread of anti-tech sentiment is a PR issue that could do permanent damage to the industry's reputation and make it even harder for American founders to build and innovate.
"The average person's understanding of what the tech industry looks like holistically is really poor and they can't be blamed for that," one communications professional within the VC world told Axios. "We haven't done a good job of telling the hero's journey of people who are trying to make a difference in the earlier stages of tech.""It's not just about telling the founder's story.
"These stories are ripe for local media. Getting something placed in Forbes or Fortune isn't necessarily going to move the needle because that's not what most folks are reading. ... We have to do more to meet people where they are," says one PR professional in the tech space.VC firms, PR agencies and the tech industry as a whole must do a better job of explaining who they are, what they do and how they help the world.
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