“Not only did many Native Americans find the Land O’Lakes maiden racist, but some saw a clear link to the exploitation of Native women.”
that it would be updating its product design to reflect that it is “farmer-owned,” it made no mention of Mia’s upcoming disappearance.
Kevin Allis, the chief executive of the National Congress of American Indians, a public education and advocacy group,that the organization saw the Land O’Lakes redesign as a “positive sign.” “We encourage all companies that peddle products displaying stereotypical Native ‘themed’ imagery to follow suit,” he said.
The kneeling Native American “maiden” underwent a makeover in 2018 to focus on the woman’s head and shoulders and remove the rest of her kneeling body, which had been manipulated across social media into lewd imagery. The original logo was designed in 1928 by Arthur C. Hanson, an artist who worked for a Minnesota advertising firm.
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