The image had turned into a racist stereotype over the years that many agree had no place in the 21st century.
It’s official: after 100 years, dairy company Land O' Lakes has finally removed the Native American woman from their packaging. “Mia,” the name for the illustration on the cover — which has also often been referred to as the"Land O’ Lakes butter maiden" — had turned into a racist stereotype over the years that many agree had no place in the 21st century.
ADVERTISEMENT Some have argued that because Land O' Lakes comes from Minnesota, the illustration was meant to represent the Indigenous people that live around the Great Lakes region. But as can be seen by her stereotypical braids, headdress, and outfit, that just wasn’t the case. As H.
DesJarlait’s son, Robert, added, “I’m sad to see it go, but I can understand why it’s gone. We live in a politically correct time, so maybe it was time to get rid of it. It certainly devolved into a stereotype.”
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