Kodak has signed a licensing agreement with Luxottica that grants it exclusive rights to use Kodak's brand for eyewear – forever.
, colloquially known as just Luxottica, is a Milan-based eyewear conglomerate and the world’s largest eyewear company. It designs, manufactures, and distribute most major eyewear brands. It outright owns brands like Ray-Ban and Oakley, but has exclusive licenses to make eyewear for a host of other brands including Prada, Oakley, Burberry, Chanel, Coach, Tiffany, more.
It even owns multiple retail stores like Sungalss Hut as well as standalone brand stores by the likes of Ray-Ban and Oakley. Additionally, it owns eyecare facilities like Target Optical, LensCrafters, and Pearle Vision. Luxottica also owns EyeMed Vision Care, an vision insurance organization, making it possible to argue the company is fully vertically integrated from payment method, to storefront, to product manufacturing and distribution.
Luxottica rarely publicly advertises its company as it tends to make consumers feel as though each of the brands and storefronts it owns are independent entities, which provides an illusion of choice. As a result, few consumers actually realize they’re buying from Luxottica unless they choose to investigate the situation themselves.its relationship with adding Kodak, a company that regularly licenses out its name for use on a variety of consumer products.
Kodak already had a multi-year licensing agreement with Kodak, but this new agreement will allow Luxottica to use the company name and branding permanently. Under the terms of the new agreement, EssilorLuxottica will continue to develop, manufacture and distribute optical products and services featuring the Kodak brand“Kodak is an iconic brand rich in innovation and trusted by tens of millions of consumers around the world.
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