Kellogg, known for the 'snap, crackle and pop' of its Rice Krispies cereal and for characters such as Tony the Tiger, who appears on boxes of Frosties (Frosted Flakes in the U.S.), said it was the largest redesign of its cereal boxes to date.
Cereal-maker Kellogg has announced it will revamp its packaging design in Europe in a move intended to push its natural qualities and heritage.
Characters such as Tony the Tiger and Coco the Monkey, who appears on Kellogg's chocolate rice cereal Coco Pops, are still present on the new designs, but appear to no longer be holding the bowls or spoons themselves. Bowls of cereal no longer appear overflowing and instead are photographed from above. The Kellogg logo has been made larger and appears across the top of each box, while the name of the cereal itself has been made smaller .
"A cynic could argue the designs are a direct response to societal and legislative pressures. But pack redesigns don't happen overnight — I suspect Kellogg's revamp was informed by a proactive approach to responsible design. They've clearly identified the key brand assets on pack - which for many still include cartoon characters.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Europe calls for facts not fears in Huawei security rowEurope has become the main battleground in a US campaign to rid Western networks of Chinese telecoms equipment, with Washington accusing Huawei Technologies of spying for Beijing, allegations the company has repeatedly denied.
Read more »
JPMorgan hires commercial bankers, leaders across Europe, AsiaJPMorgan Chase & Co on Wednesday named half a dozen people to a commercial banki...
Read more »
Thai Airways cancels Europe flights due to Pakistani airspace closureThai Airways International said on Thursday it had canceled more than a dozen fl...
Read more »
Germany's top central banker warns against bringing back stimulus in EuropeThe European Central Bank (ECB) shouldn't rush into implementing massive bond-purchase programs in the future, the head of the German central bank warned in an interview with CNBC Wednesday.
Read more »
Europe moves to kill the American supersonic dreamThe U.S. wants a return to supersonic air travel. Brussels isn’t interested.
Read more »
These are the top executives in EuropeInstitutional Investor ranked the continent's best CEOs, CFOs, and investor relations professionals across 31 industries.
Read more »
U.S. State Department says Europe is getting the message on HuaweiU.S. State Department says Europe is getting the message on the security risks posed by Huawei
Read more »
If a Wealth Tax is Such a Good Idea, Why Did Europe Kill Theirs?Senator Elizabeth Warren proposes a new kind of U.S. tax policy: a wealth tax. But the policy faces serious hurdles, including lessons from a failed experiment in Europe and a constitutional challenge.
Read more »