Kanye West's Yeezy Gap launch isn't sold out. But it's still good news for the billionaire's fortune by MadelinePBerg
share-price.Yeezy Gap, Kanye West’s much-awaited line with the retailer, is finally here—and it’s already flying off the shelves.
On Tuesday, West’s 44th birthday, a $200 blue nylon, unisex puffer jacket dubbed the “RoundJacket” became available to preorder. Within a few hours, the jacket, which will ship this fall, had seemingly sold out. A spokesperson for Yeezy Gap said that the jacket was still available to pre-order, but due to high demand, customers were seeing a “sold out” message.
If the success of the jacket’s launch is any indication of how well Yeezy Gap will do, West stands to make a fortune from the 10-year partnership, which entitles him to royalty payments based on sales. West may also get up to 8.5 million shares of Gap stock if the line hits certain sales goals, a deal that could add tens of millions of dollars to West’s fortune based on the current stock price.
The Yeezy partnership has already been a win for Gap’s stock. When the deal was announced last June, Gap sharesWest is currently worth $1.8 billion, by’ estimates, with the bulk of that attributed to his Yeezy sneaker line The collection pulled in an estimated $1.7 billion in revenue in 2020 through its partnership with Adidas—earning West $191 million in royalties last year.
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