Kanye West has launched his Yeezy Gap partnership with a surprise drop.
on Gap’s site, priced at $200. To access the pre-order you must first enter your contact info, shirt size, pants size, and shoe size, hinting that other Yeezy Gap pieces might arrive soon.It's made of recycled nylon and will ship in fall 2021I filled out the information early this morning and was placed in a virtual waiting room to complete my order. So far I’ve been waiting for 30 minutes—which is nothing compared to the hours I’ve watched people stand in lines outside West’s pop-up stores.
To create the blue jacket—and the rest of the Yeezy Gap collection to come—West enlisted the British-Nigerian designer Mowalola Ogunlesi, whose leather pieces and graphic tees have been worn by West, his soon-to-be-ex Kim Kardashian, and his children. Ogunlesi and a large group of designers and creatives are thought to have developed the collection at West’s ranch in Cody, Wyoming, a place the designer and musician described toas a “Yeezy campus” and “a paradigm shift for humanity.
The collection’s new palette will also help boost Yeezy Gap’s reach. While West’s Yeezy collections at New York and Paris Fashion Week have been focused on rich neutral colors, with caramel mesh layering pieces, cloudlike white puffers, and steely gray sweatpants, for Gap, leaked pictures show he’s chosen bright shades of cyber blue, coral, orange, and pink—joyous, resonant colors.
The Gap’s CEO Sonia Sygnal predicts an even brighter future. She said on a recent earnings call: “What I can tell you is that the creativity is through the roof and it’s spilling over to the brand and it’s inspiring our teams more broadly.” All products featured on Vogue are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Restructuring and Investing: Gap Execs Cite Progress, Path AheadAt the Deutsche Bank conference, top executives said the long-ailing Gap brand is recovering and Old Navy is approaching $10 billion in annual revenues.
Read more »
Harry Styles Launching His Own Beauty Brand: Perfume, CosmeticsIs Harry Styles launching his own beauty brand? See the major clue that he's about to drop a perfume and a cosmetic line.
Read more »
Hear BTS Member RM's New Solo Song 'Bicycle'Surprise single released as part of annual BTS Festa celebration
Read more »
Troian Bellisario's Second Child Has Such Powerful InitialsTroian Bellisario is officially a mother of two!
Read more »
Trump Calls Bitcoin a 'Scam,' Says It's Ruining the DollarSurprise, Trump doesn't like Bitcoin or cryptocurrency.
Read more »
Someone has to foot the bill for empty officesEven small drops in occupancy rates will have a big effect on rents and prices | Leaders
Read more »