Jenifer Smith promoted to head of urban tour marketing & strategy at Live Nation Concerts
has been named head of urban tour marketing & strategy at Live Nation Concerts. Smith, who oversaw the global marketing efforts for the recently announced, will supervise the team supporting the concerts division’s roster of R&B/hip-hop tours.
Among the established and rising artists that Smith will be supporting across tours and key festivals are Beyoncé, Jay-Z, Drake, The Weeknd, Travis Scott, Kendrick Lamar, J. Cole, H.E.R., Young Thug and Jack Harlow. She will also be developing and building out Live Nation’s urban tour marketing team., head of talent & touring for Live Nation Concerts, said,"Whether it’s artists or our own internal team, Live Nation is always investing in people we believe in.
Prior to AEG Presents, Smith spent three years working with ICM Partners’ concerts division and its agents with clients including Beyoncé, Drake and Mary J. Blige.
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