'We want to begin to set trends within the fashion industry, the way Elon Musk has done in the electric car industry—he’s making all of these car companies switch over to electric,' says jaden. Read more about the brand's new initiative, here:
The musician, actor, and designer is bringing his streetwear brand with Willow Smith and Téo and Moises Arias into the future.Everything changed for Jaden Smith and his clothing brand MSFTS when he traveled to Italy. The musician, actor, and designer had been hard at work making MSFTS—a streetwear/skate brand helmed by Smith, his sister, the actor Moises Arias and his brother Mateo aka Téo, and—a known name since it was first released in 2011.
Smith, speaking on the phone from his home in L.A., says he spent most of 2020 playing guitar and writing the material for his latest album,. But he also found himself deeply immersed in the creation process for MSFTS—he was making the collection with Willow, Téo, and Arias, all of whom knew they wanted to take the brand in a different direction.“Before we went to Italy, we didn’t work as professionally as we do now,” Smith says.
A sense of rebellion and counterculture is baked into MSFTS’s brand codes, Smith says—those aspects of the design will never change. And indeed, in the label’s latest collection for fall 2021, typical office or classroom-ready uniforms—blazers, knit vests, slacks, structured tees—have been given the MSFTS treatment, with geometric shapes, texts, and skeletal X-rays of hands holding up a middle finger printed on them.
The line is completely cruelty-free, using eco-vegan “leather” for its printed tote bags. But Smith hopes to bring production to the next level in collections to follow, by making accessories out of what he calls “apple leather,” a method that turns apple skin and pulp into faux leather goods—in a similar family of thePhotos by Moises Arias
Apple leather production was revealed to Smith during his time in Italy, when he could barely contain the ideas he had for subsequent releases. And he’s carrying that energy into this new phase for MSFTS. “I want to have a full apple leather line,” he says. “I want to take old clothes and print on them instead of creating more clothes. I want to make sure people are actually donating the clothes I don’t sell, instead of destroying them and putting C02 in the atmosphere.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Jaden Smith Is Inspiring Me to Suit UpThis isn’t your boring 9-to-5 suit.
Read more »
‘Summertime’: Will Smith Song In Works As Screen Gems Musical Feature From Westbrook Studios & Davis EntertainmentEXCLUSIVE: Westbrook Studios and Davis Entertainment have entered development on Summertime, a hip-hop musical based on Will Smith and DJ Jazzy Jeff’s song of the same name, which Peter Saji …
Read more »
Jaden Smith Is Inspiring Me to Suit UpThis isn’t your boring 9-to-5 suit.
Read more »
Is Live-Stream Shopping the Future of Retail?Ntwrk, a 3-year-old app, functions as a sort of streetwear QVC. But how well does live-stream shopping really work?
Read more »
McDonald’s Happy Meal toys are getting an eco-friendly makeoverThe fast food chain is updating its toys to be more sustainable.
Read more »
Kim Kardashian's Lawyer Addresses Second Ray J Sex Tape ClaimHe wants to sell it to Kanye.
Read more »