The business community of Jasper — a town whose economy depends on tourism, particularly in the crucial summer season — is facing an overwhelming challenge in the months ahead.
After labouring for months to bring one of Jasper's newest business concepts to life, the owners of The Peacock Cork & Fork never dreamed the young restaurant's run would be so short-lived.
"When it's something that you loved, and that you poured so much energy into, it makes it so much more crushing." "My main residence is in Calgary, so I'm OK, but my parents' home unfortunately did not make it and both my business partners' homes are gone," said Brett Ireland, co-owner of Jasper Brewing Co., which suffered "significant damage" due to the flames that reached the commercial strip of Connaught Drive.
The agency said insurers will likely face significant claims from businesses with respect to commercial buildings and business interruption losses. "And we did have to pay to get into the new space, and that goodwill money is not insurable. So that's just gone."
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