“It was never scary to me to put out to the world that I was happy or I was in love.” itsjojosiwa shares exactly how and why her coming out happened when it did. 🏳️🌈❤️ See more from our new digital cover shoot:
and going back on tour in 2022.on which Siwa says she worked tirelessly for 50-some days in Canada, concluded filming in March. It's her first live-action feature film and features Siwa playing a version of herself. Her world is turned upside down when she meets sparkle-hating dance instructor Poppy and eventually realizes she can't hide her sparkle or bow anymore. , Siwa had a say in everything, from what colors she wears to entire story lines.
Like many young stars, Siwa has a team working with her, including her mom and her manager, Caryn Sterling. What's unique about Siwa, Sterling says, is that the adults "follow her lead" and not the other way around. The first time Nickelodeon reps wanted to meet about Siwa's brand, around the time the mother-daughter duo left"I was like, 'Well, that's not how we work, so I won't be there,'" she recalls, adding that Nick quickly capitulated.
and a social star with strong Instagram and YouTube followings, one who was able to translate these numbers into sales for both companies. she and Jessalynn were seen as conniving and combative personalities, leaving them with a need for reinvention after departing the reality series in 2016. They flipped her persona to be all things rainbow and sunshine and released uplifting songs like "Boomerang" in that same year. Its music video has since racked up nearly a billion views.
Siwa used to work all the time with few breaks, but now her life works in "seasons," she says. Her 16th birthday included a one-hour special, a televised birthday party, and special sweet 16 product lines. This year, she made the call to not do anything huge with Nick for her 18th.
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