Is the Media Prepared for an Extinction-Level Event?

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Is the Media Prepared for an Extinction-Level Event?
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Clare Malone writes about the increasingly bleak news-media environment, whose future will require fundamentally rethinking the press’s relationship to its audience.

I’ve thought a lot about that advice in the past year. A report that tracked layoffs in the industry in 2023 recorded twenty-six hundred and eighty-one in broadcast, print, and digital news media. NBC News, Vox Media, Vice News, Business Insider, Spotify, theSkimm, FiveThirtyEight, The Athletic, and Condé Nast—the publisher of The New Yorker—all made significant layoffs. BuzzFeed News closed, as did Gawker.

But, even as outlets have tried to complement news coverage with other offerings, they’ve faced a fresh dilemma: news subscriptions—the great hope of media—are now directly competing with entertainment ones. The Reuters Institute for the Study of Journalism released a report in 2023 that found respondents often weighed their renewal of news subscriptions against digital streaming services.

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