Heard on the Street: When it comes to Facebook, it's hard to argue that the sheer size of its current user base and resources isn’t affecting competition to some degree
By Laura Forman Updated Sept. 8, 2019 8:04 pm ET Everything you can do Facebook FB -1.79% and its big tech counterparts can do bigger. The question is whether clear market domination prevents startups from even trying.
In Facebook’s case, it is difficult to argue that the sheer size of its current user base and resources isn’t affecting competition to some degree. A look at the innovations by U.S. competitor Snap ’s Snapchat underscores Facebook’s competitive advantage. In late 2011, Snapchat launched based on the premise of disappearing images meant to be shared among selected friends.
This lopsided arms race has continued with both Snapchat and Facebook now offering similar formats for users to watch concentrated shows. Snap, which aired its first original show in 2016, said its first docuseries reached 28 million unique viewers in its first season, nearly 14% of the last reported daily user base. The company hasn’t disclosed how many overall viewers it has across all of its shows.
Facebook’s user base has continued to grow owing in large part to its 2012 acquisition of Instagram, which the company said in June 2018 had more than a billion monthly users. Combined across its platforms, Facebook said in July it now has 2.7 billion monthly users.
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