'Facebook Official' is officially taking on a whole new meaning and has some pretty unique features:
, Facebook’s on-app dating platform, is launching in the U.S. — effectively rendering the Facebook poke, heretofore ultimate on-site flirting tool, obsolete.
In addition to all the normal dating app fare, Facebook Dating has some pretty unique features that only a dating app hosted by a social network could. It also, importantly, requires setting up a dating profile separate from your Facebook profile , which you can create either with your already-existing Facebook photos and info or from scratch. And as is the case with other dating apps, you can connect your Instagram profile to your account for prospective matches to see.
And then, there's the platform’s Secret Crush feature. Facebook conducted a"Dating in America" survey with Edelman in July, and one of its main findings was that 53% of the 3,000 people polled admitted to currently having a crush on someone they already know — despite being too nervous to ask them out. Secret Crush makes it a lot easier to act on these feelings — without blowing up your spot.
Facebook Dating is already available in Argentina, Bolivia, Brazil, Canada, Chile, Columbia, Ecuador, Guyana, Laos, Malaysia, Mexico, Paraguay, Peru, the Philippines, Singapore, Suriname, Thailand, Uruguay, and Vietnam, and will be coming to Europe by early next year.
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