With over a decade in the beauty industry, VioletteSerrat, who became creative director of makeup at Guerlain last year has a fresh new perspective.
. It’s a tailor-made role for Serrat, who sees the luxury house as a part of French heritage. “It’s as if Guerlain had participated in writing the history of France,” says the Paris native, who now lives in New York. “Ours was one of the first buildings on the Champs-Élysées, and our brand created the first lipstick in a tube. It’s incredible! We even had a Guerlain street in France.
Serrat sees her role as being much like that of a designer in a fashion house. “I create collections and analyze our brands’ products—like foundations and powders—to ensure that everything we create is of the highest quality,” she says. According to Serrat, shadows and pigments are an extension of our emotions, our mental state, our moods and our subconscious. “I don’t care about trends!” she exclaims. “I see makeup in a completely different way, aesthetically speaking. My philosophy is [that we should] use beauty to celebrate ourselves and learn to love ourselves as we are.” This way of looking at things is in line with her vision of French beauty.
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