Popularity of skincare created for vulvas and vaginas is increasing. But is this new regimen actually good for us?
serums on vanities. With a slew of self-care-angled products to choose from—everything from sheet masks to scrubs to cleansers—skincare specifically created for these intimate areas appears to be gaining in popularity.
“Health or marketing products [to improve your vulva and vagina] are a multi-billion-dollar industry,” says Dr. Amanda Selk, a Toronto-based obstetrician and gynecologist who runs the Vulvar Dermatology Clinic at Women’s College Hospital, is the president of the International Society for the Study of Vulvovaginal Disease for North America and is the host of podcast The Vulva Diaries.
As well as below-the-belt facials, skincare products that promise a smoother, softer, generally happier vulva are filling up beauty aisles. Breaking the mould of traditional intimate-care products is, a line of intimate skincare and body-care products founded by Christine Marie Mason, who created the brand after having her own concerns during perimenopause.
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