After a big year for its plant-based burger, Impossible Foods has something new on its plate. The California-based company unveiled Impossible Pork and Impossible Sausage.
Last Updated Tuesday, January 7, 2020 8:45AM ESTThe California-based company unveiled Impossible Pork and Impossible Sausage on Monday evening at the CES gadget show in Las Vegas.
The pork products and the Impossible Burger are made in a similar way. Impossible Foods gets heme -- the protein that gives meat its flavour and texture -- from soy leghemoglobin, which is found in the roots of soy plants. To make heme in high volume, it inserts the DNA from soy into yeast and ferments it. That mixture is then combined with other ingredients, like coconut oil.
But health concerns are only part of the reason consumers are eating more plant-based meats. Animal welfare and environmental concerns are also a factor. Nearly 1.5 billion pigs are killed for food each year, a number that has tripled in the last 50 years, according to the World Economic Forum. Raising those pigs depletes natural resources and increases greenhouse gas emissions.
Brown said ground pork is also critical to meeting the company's international expansion goals. While Americans eat more beef and chicken, pork is the most widely consumed meat worldwide, according to the National Pork Board. Chinese consumers eat more than 88 pounds of pork per year, compared to 65 pounds for Americans.
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