Bleecker Street’s sci-fi romantic comedy I’m Your Man blasted off – relatively speaking in today’s specialty market – with a per screen average of $2,139 in 16 theaters in North America (12 U.S., f…
, a dark comedy exploring contemporary poverty, female desire and a complicated mother-daughter relationship. The film —
directed, written, produced by and starring Spanish artist-turned-filmmaker Amalia Ulman — was well received at Sundance and opened in New York at the IFC Center to an estimated $7,181. It adds the Museum of the Moving Image in NY and the Landmark Westwood in LA next weekend then expands to 10-15 more markets and onto digital Oct. 8.The meta mother-daughter, glam-grifter tale was IFC’s top performer driven by Q&A’s with Ulman Thurs.-Sat. nights. Her debut feature has been backed by a strong critical response – 96% on Rotten Tomatoes — a social media campaign by Utopia and by the artist, who has a strong following .
Utopia VP of Marketing and Distribution Kyle Greenberg said he’s “thrilled” with the opening, especially as the specialty market is currently getting crowded and theaters are extremely cautious about what they book. The number “gives us some wind in our sails,” he said as it seeks to build an audience and word of mouth and keep the film in theaters.
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