Electric car purchase incentives should be reintroduced at “meaningful” levels, says Hyundai's UK boss
“Today, incentives drive fleet sales, but if it wants the industry to hit the sort of targets being talked about with the zero emission mandate [mooted to begin in 2024 with a target of 22% of a manufacturer’s sales being all-electric, and ramping up thereafter], then we need to stimulate the whole market, including private sales.
“What we had with the Plug-in Car Grant worked: £5000 made a significant difference as a percentage of a car’s value.” Asked if he’d rather see government money spent on incentivising car sales or boosting infrastructure investment, Andrew said: “Infrastructure is important, and it could do with more government support to help its cause, but it’s also clear that private enterprise is looking to invest there, as it ramps up ethical investments and looks for recurring revenues.
“I’ve a lot of sympathy for the charge point providers, but the private investment will be there for them. To hit the 2050 targets, we need to stimulate the private car market.”
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