Toyota Pitches a New Prius as Plug-In Hybrids Battle EVs for Share

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Toyota Pitches a New Prius as Plug-In Hybrids Battle EVs for Share
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Toyota is making a bet that plug-in hybrids can be the bridge between traditional cars and electric vehicles

Toyota’s 2023 Prius Prime plug-in is capable of driving up to 44 miles on a battery alone.April 24, 2023 5:30 am ET

Toyota Motor Corp. is getting ready to bring its latest plug-in hybrid model to American showrooms next month, a part of the company’s bet that plug-ins can be the bridge between traditional cars and electric vehicles. Toyota, Ford Motor Co. and Hyundai Motor Co. are among global brands rolling out new plug-in hybrid gas-electric cars. While most

combine gas engines with electric motors to save fuel, plug-in hybrids can drive primarily on batteries—with the engine as a backup—making them the closest thing to a full EV on the road.

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