Film and TV studios typically rely on actors to help market their products through red carpets and press tours. With actors walking picket lines instead, studios will turn to more paid ads, creators and event marketing.
Netflix co-Chief Executive Ted Sarandos said the company and other streaming platforms, studios and networks were “super committed” to reaching a deal with striking Hollywood actors and writers. Photo: Chris Delmas/Agence France-Presse/Getty Images
Hollywood studios eager to market big-budget releases are searching for ways to fill the publicity gap left by , who are barred by their union from promoting projects through red carpets and press tours during the work stoppage.Continue reading your article with
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