“Oppenheimer” cast members such as Cillian Murphy, Matt Damon, Emily Blunt and Robert Downey Jr. were not at the the first American showing of the film. The SAG strike will test how Hollywood projects get marketed without actors making splashy appearances.
Paul Dergarabedian, a senior media analyst for the analytics company ComScore, says he expects “Barbie” to gross more than a healthy $100 million during its domestic debut and for “Oppenheimer” to gross about half that.,” which grossed $80 million domestically over its first five days, falling below expectations despite star Tom Cruise shifting his publicity push into overdrive. That underwhelming U.S.
” — beyond the actors’ initial deadline. The union contract expired June 30, but was extended nearly two weeks as SAG-AFTRA and AMPTP continued to negotiate.“There’s an open-ended question about whether the [studio] companies intentionally tried to pursue an extension of this contract in order to try to get more promotion in for the summer blockbusters,” SAG-AFTRA chief negotiator Duncan Crabtree-Ireland said by phone Tuesday. “Only they know what was in their minds.
Crabtree-Ireland underscored that prohibiting actors from promoting such projects as strike-covered feature films, fall TV shows and streaming series is a crucial part of SAG using “every bit of leverage we have.” The first major American pop gathering being affected is Comic-Con, which officially opens Thursday and typically draws more than 125,000 people over 4½ days. The convention’s cavernous Hall H is an annual destination point where studios parade their talent, often tied to superhero, sci-fi and action-fantasy franchises; such industry heavy hitters as Kevin Feige and James Cameron have made the pilgrimage to address the hall’s capacity crowds of 6,000-plus people.
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