How Fashion and Beauty Brands Are Honoring Juneteenth 2020

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How Fashion and Beauty Brands Are Honoring Juneteenth 2020
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Target, Nike, Glossier and more are honoring Juneteenth to stand in solidarity with the Black community.

Fashion and beauty brands are taking the next step in standing in solidarity with the Black community.

Amid the ongoing protests surrounding the police killings of George Floyd, Breonna Taylor, Rayshard Brooks and other unarmed Black people, many Americans have called on the government to recognize Juneteenth as a federal holiday. New York Gov. Andrew Cuomo is signing an executive order to make the day a holiday for state employees and is proposing legislation to make it a state holiday starting next year.

The company is looking to improve diversity and inclusivity internally by creating a D&I Acceleration Taskforce to focus on representation, professional development, inclusion and belonging and education.CBD-based beauty line, Kush Queen, is expanding its Pride Month initiatives to also honor Juneteenth.

Glossier is also pledging another $500,000 to organizations fighting racial injustice and will be recognizing Juneteenth as a paid company holiday.The innerwear brand is closing its virtual offices to honor Juneteenth. The company’s employees were provided with an out-of-office e-mail reply that encourages vendors, partners and agencies to sign a petition to make Juneteenth a nationally recognized holiday.

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