Advertisers: If you actually care about the Black Lives Matter movement, pull your ads from Fox News
that seems to have not worked, considering that 110,000-plus Americans are dead.
I could go and on and on. But my point is: CMOs, this is where your money goes. You can't have it both ways — you can't "pull" ads from shows here or there until the heat dies down while continually funding this organization. Your brand's money goes to the company that makes Carlson and Ingraham possible.To be clear, the fact that Fox's coverage leans conservative, or pro-Trump or whatever isn't reason to cut advertising on the network.
But what these Fox hosts are doing is evil and reckless. I don't throw those works around lightly. They are hurting the Black cause and damaging society along the way.It's been pointed out to me by smart folks that Fox News makes far more money from the fees it gets from cable distributors than advertisers. So even if the network lost it's revenue, it would probably survive.
For now, I'd advocate for a more direct appeal. For all the T-Mobiles and Papa Johns and Geicos and Subarus of the world , if you really want you to find a purpose, what better one is there than racial justice — or even just the betterment of society.
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