How fast food chains like Subway and Burger King have adapted their marketing amid the coronavirus, with some slashing ad spend by as much as 50%
Accordingly, advertising has also dropped. Year-over-year TV ad spending by all restaurants dropped by 17% in the third week of March, per media research firm Kantar. And sources told Business Insider that Subway has slashed its ad budget by around 50% since the pandemic hit.
that digital sales more than doubled in March and grew 81% year-over-year during the first quarter, insulating it from a 16% March same-store sales drop.According to, year-over-year foot traffic to Burger King, McDonald's, and Chipotle is down by 52%, 58%, and 72%. while McDonald's ran ads about social distancing, drive-through orders, and free "thank you meals" for first responders."We saw people migrate to drive-through to delivery to mobile order and payment, which is a contactless way to pay," Machado said.
"A lot of it [advertising budget] went to streaming services, and then we tripled our spend in digital and social, which was already pretty good to begin with," Brandt said. "It was a big shift, and it was right away." Domino's Pizza has been a rare growth story during lockdown, reporting a 1.6% increase in year-over-year same-store US sales for the first quarter after announcingA Domino's spokesperson referred to an April 23 earnings report, which saw a 7% bump in franchise advertising fees., CEO Richard Allison said Domino's was "not pulling back one bit on advertising" during the pandemic, with the chain producing a new campaign each week on average.
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