How Audi went from pariah to BMW and Mercedes rival

Over its history, Audi has gone from being a scandal-ridden name to the luxury brand of choice for a generation of car buyers. Now, the German automaker is transforming itself in the era of electrification.

From the 1980s to the late 2010s, Audi went from being an also-ran among German luxury car brands to a serious rival to BMW and Mercedes-Benz. Now it is recovering from a few recent stumbles and is trying to transform itself for a new era of electrification.

Audi's transformation into a brand heavy on electric vehicles is part of its parent Volkswagen's broader commitment to electrification in the wake of a diesel test cheating scandal that rocked VW to its core. At the time Audi attributed it to difficult market conditions and challenges presented by Europe's switch to the Worldwide Harmonized Light Vehicle Test Procedure, an emissions regulation standard.

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