For now, the new concept is only in one location.
The operation of the new cashierless store sounds strikingly similar to how Amazon Go runs: Shoppers need to download an app to their phone which, once they’ve signed up, allows them to check in at the store, shop, and then simply walk out the door. A digital receipt is then available in the app. According to 7-Eleven, “A proprietary mixture of algorithms and predictive technology enables the store system to separate individual customers and their purchases from others in the store.
“Introducing new store technology to 7-Eleven employees first has proven to be a very productive way to test and learn before launching to a wider audience,” Mani Suri, 7-Eleven senior vice president and chief information officer, added. “They are honest and candid with their feedback, which enables us to learn and quickly make adjustments to improve the experience. This in-house, custom built technology by 7-Eleven engineers is designed for our current and future customers.
Creating a cashierless approach in a single test store actually makes a lot of sense for 7-Eleven. Unlike Amazon, which has to acquire and build locations across the country, 7-Eleven already has a nationwide network of retail spaces. So while Amazon Go goes through the growing pains of seeing how customers and governments react to cashierless stores, 7-Eleven can simply bide its time to determine whether it’s worth rolling out their system into existing shops.
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